Good Good Golf Ad Scandal: CEO Matt Kendrick Steps Down, Callaway Ends Partnership, Golf Channel Shelves Big Break Series

Core answer: Good Good Golf's ad depicting a man shoving a woman for a Callaway driver was deleted after public criticism, triggering CEO Matt Kendrick's resignation, president Joe Flannery's departure, Callaway's partnership end, retailer delistings, and Golf Channel shelving the Big Break reboot. Key facts: - CEO Matt Kendrick stepped down and president Joe Flannery decided to leave. - Callaway ended its relationship with the company. - National retailers including Dick’s Sporting Goods and Golf Galaxy removed Good Good Golf apparel. - Golf Channel decided not to air the reboot. - Garrett Clark and Alexis Miestowski remain as content creators. Source attribution: Based on industry reports and public statements from internal analyses (IP 1, 18, 21-24). Related Q&A: 1. Why was the ad deleted? The video was criticized for depicting violence against women, leading to quick removal after backlash. 2. Who are Garrett Clark and Alexis Miestowski? They are the man and woman in the ad and key content creators for Good Good Golf. 3. What are the business impacts? The scandal caused loss of PGA Tour sponsorship, retail distribution, and broadcast inventory, raising questions about influencer partnerships in golf.